Warrigal is excited to announce the launch of four new television commercials that highlight its brand, services, and recruitment opportunities. Created in partnership with MANE Collective, these commercials vividly showcase Warrigal’s unique offerings.

The adverts premiered at the start of the Olympics on the WIN Network, including WIN 9, GO, GEM, and LIFE, covering the Illawarra and Canberra regions. They will also be featured during popular programs such as Nine News, A Current Affair, Olympics Documentary Specials, The Block, Travel Guides, Wide World of Sports, and the Sunday Footy Show.

Craig Smith, Warrigal Acting CEO, shared his enthusiasm for the new commercials: “We are thrilled with these new ads, which capture the essence and values of Warrigal. They not only highlight our services and experiences but also invite the community to see Warrigal as a place of warmth, connection, and opportunity. We hope these ads resonate with viewers and convey that at Warrigal, you’re always at home.”

The commercials are crafted to reflect the quality of connection and service Warrigal provides to its residents, the peace of mind it offers their families, and the opportunities available to employees. The concepts range from ads emphasising care and connection, using ‘light’ as a metaphor for the warmth and safety experienced at Warrigal, to a light-hearted and joyful ad that fosters optimism and portrays Warrigal villages as vibrant and welcoming homes where even grandchildren love to visit.

Warrigal extends its sincere thanks to the community for their ongoing support. The campaign will also be visible across various mediums, including shopping centres, social media, digital advertising, cinema advertising, print media and more.

Click the link to view the new commercials:

The Light | Come Home to Warrigal | The Warrigal Way | Worry Less, Live More

ENDS

Media Contact: Elsbeth Olalia, Marketing & Communications Manager | +61 (4) 3665 5808